[SOLVED] COHR 405 RESEARCH DAY 3 FAMILY BUSINESS BRANDING AND MARKETINGSPSS
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COHR 405
RESEARCH DAY 3: FAMILY BUSINESS BRANDING AND MARKETING
EACH student should submit THEIR OWN copy of the completed worksheet to Canvas.
Marketing and
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Expression of Family Involvement |
Added Value or Downside |
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Company Overview: Provide a company name, industry, and a brief mission statement |
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Branding Approach: Decide how prominently family ownership will be featured in branding. Explain why you chose this approach. |
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Marketing and Messaging: Define the company’s slogan, key brand message, and target audience. How will you engage customers? |
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Competitive Positioning: Analyze competitors and describe how your company will differentiate itself. |
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Summarize the Final Pitch: 3-5 bullet points on key branding decisions. |
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